Thursday, 3 May 2012

Huw Bennett; Vanishing Elephant

It's always great to meet people whose work you like/admire, but all too often the experience can leave you feeling deflated and slightly disappointed.  However, I am now officially prepared to add the names of Huw Bennett, Felix Chan and Arran Russell to my illustrious list of greats who exceeded all expectations when I had the pleasure of meeting them *.
The guys are the brains behind the fantastic Australian menswear label Vanishing Elephant.  Despite only being 4 years old, the brand is regarded by many as a bright light on the Aussie menswear scene, and in 2010 their clean, contemporary styling fused with an accessible price-point and quality product was (deservedly) awarded Designer of the Year at the prestigious GQ Men of the Year Awards.

All up it's a brand that I love, and I was delighted that Huw was invited to speak at the Carbon Festival about the Evolution of an Idea.  It seemed only fitting that the brand were asked to contribute to this forum after achieving great success in such a short space of time and Huw spoke about how having, and focusing on a clear vision is integral for turning a mere hobby into something bigger.

I'm delighted to reveal that there's some great Vanishing Elephant content to come soon on IDYSM with an exclusive Behind The Brand video IV and a showcase of their great new Melbourne store.

* The list includes Muhammed Ali.  Rod Stewart.  Robbie Fowler.  Yes, I like some Rod Stewart stuff - don't judge me!

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