ROSIE MATHESON

Day in day out we are bombarded with content, and within the relentless barrage of imagery on social media it…

SKATE (on film)

A photo essay from Lester Jones at Bondi Beach.

ERIN

Model: Erin Wheeler (Kult Models) Photographer/Director/Editor: Lester Jones Music: Sun by James Pants Stylist: Danielle Soglimbene Hair and Make Up:…

ANGE

Photographer: Lester Jones  Model: Ange Yu from Kult Models  Stylist: Emma Boseley  Wearing in Street Shots: Jumpsuit – Interval, Platform slides – adidas …

DO NOT GO GENTLY INTO THAT GOOD NIGHT

Looking to explore a sense of narrative and storyline within fashion led film work has brought IDYSM Founder and Director/Photographer…

N7 = HYPE

The quiff, a visible love of Nike, Supreme, KAWS and an in-depth appreciation of street culture as an art form….

BARBICAN

As iconic landmarks on the London landscape like the brutalist yet relentlessly curious Barbican stand timelessly still, the world around…

LONDON

2017 has been a busy year, and it’s involved a lot of travel. Following on from some of my previous…

I AM BEE

A recent trip to London brought with it great opportunity to create an array of content that we will be…

BALI

Recent travel work featured on Highsnobiety, with this photoessay through the lens of IDYSM Founder Lester Jones in Bali.

CURTIS

Identity is so important.  But how does our identity define us? Do we conform to trends and fads, or do…

BALI SURF

The rampant displays of consumerism that street culture so regularly displays are something we wanted to juxtapose here today on…

NON-TYPE

After earning yourself a globally renowned name as the founders of denim giants Ksubi, where do you go next? Well,…

HONG KONG

This story is designed to document what Hong Kong is in 2017.  The people, the places, the sights; they all…

THE KITE STRING TANGLE

Pouring your soul into your debut album is no easy feat. It takes creativity for sure, but alongside that you…

BEACH BOYS

The amazing work of London photographer George Vicary has been on our radar for some time, and we’re delighted to…

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