JADE

Shot recently for Highsnobiety as part of their Wavy Women series (which focuses on talented women that are making waves in…

LYDIA

2016 was undoubtably a strong year of hype, with sought after brands and products dominating the ‘must have’s for large number’s of…

GROOVE THERAPY

IDYSM regulars may remember Sydney dance pioneer and figurehead Vanessa Marian from this story back in 2016 about her company Groove Therapy. As…

BELLROY

With a new year, comes the chance to stop, reflect and plan for a new start. Long-time IDYSM friends Bellroy…

THE PEOPLE

Welcome back to IDYSM 2017, and to start the year we will conclude our journey into and through South Korea.

ODYSSEY

IDYSM regulars will have noticed that the flow of content has been slower than usual lately, and that’s largely down…

FILM

Continuing our study of South Korea, this body of film reportage work focuses on the texture and tone of the…

NEW vs OLD

After last week’s exploration of the Odyssey project Directed by IDYSM founder Lester Jones for shoe-maker Andrew McDonald, we will now…

COMING SOON…ODYSSEY

Fashion film is an entity that has evolved and grown in recent years. The medium is now something that regularly…

LONGBOARDING

Last week, we mused on how the Dongdaemun Design Plaza was an integral part of Seoul’s architectural presence, offering a intriguing…

LOST GENERAL

Such is the rise in stature of the South Korean fashion scene, it’s now an attractive city on the global…

DONGDAEMUN DESIGN PLAZA

Architecture plays an integral part in shaping a city’s identity, and the organic, sprawling mass of the epic Dongdaemun Design Plaza…

KOREA

It’s with great pleasure that today see’s the start of our first Korean season of content on IDYSM ; a…

XANETIA

During the recent IDYSM shoot exploring the story behind Instagram phenomenon Xanetia’s sense of style, we also took the time to…

PINS

Here at IDYSM we’re honoured to call Contemporary London artist Pins a long time friend. His work offers a compelling…

BANKS

A hugely popular artist with a signature fusion of electro pop with an ...

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