MERCEDES BENZ; MBFWA 2017

Mercedes Benz are a brand with an unequivocal reputation for excellence across all aspects of their work. Their unparalleled fusion of…

ALANA X BULGARI

Made for our good friends at Grazia, this documentary is the first in a 3 part series showcasing the creativity…

MARK x BRAUN

Part of a global film series for Braun, this film focuses on Mark Vassallo, an Internationally renowned Creative whose work…

VANESSA

Shot in conjunction with Highsnobiety as part of their Wavy Women series that champions pioneering women around the world who…

MAKAI

Every time we reset a shot, Mak would take his time carefully placing and positioning the collars of his jacket,…

MERCY

Here at IDYSM we often ponder over the question of whether someone defines their style, or does their style define them….

JADE

Shot recently for Highsnobiety as part of their Wavy Women series (which focuses on talented women that are making waves in…

LYDIA

2016 was undoubtably a strong year of hype, with sought after brands and products dominating the ‘must have’s for large number’s of…

GROOVE THERAPY

IDYSM regulars may remember Sydney dance pioneer and figurehead Vanessa Marian from this story back in 2016 about her company Groove Therapy. As…

BELLROY

With a new year, comes the chance to stop, reflect and plan for a new start. Long-time IDYSM friends Bellroy…

THE PEOPLE

Welcome back to IDYSM 2017, and to start the year we will conclude our journey into and through South Korea.

ODYSSEY

IDYSM regulars will have noticed that the flow of content has been slower than usual lately, and that’s largely down…

FILM

Continuing our study of South Korea, this body of film reportage work focuses on the texture and tone of the…

NEW vs OLD

After last week’s exploration of the Odyssey project Directed by IDYSM founder Lester Jones for shoe-maker Andrew McDonald, we will now…

COMING SOON…ODYSSEY

Fashion film is an entity that has evolved and grown in recent years. The medium is now something that regularly…

LONGBOARDING

Last week, we mused on how the Dongdaemun Design Plaza was an integral part of Seoul’s architectural presence, offering a intriguing…

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