BALI

Recent travel work featured on Highsnobiety, with this photoessay through the lens of IDYSM Founder Lester Jones in Bali.

CURTIS

Identity is so important.  But how does our identity define us? Do we conform to trends and fads, or do…

BALI SURF

The rampant displays of consumerism that street culture so regularly displays are something we wanted to juxtapose here today on…

NON-TYPE

After earning yourself a globally renowned name as the founders of denim giants Ksubi, where do you go next? Well,…

HONG KONG

This story is designed to document what Hong Kong is in 2017.  The people, the places, the sights; they all…

THE KITE STRING TANGLE

Pouring your soul into your debut album is no easy feat. It takes creativity for sure, but alongside that you…

BEACH BOYS

The amazing work of London photographer George Vicary has been on our radar for some time, and we’re delighted to…

PUMA COMPETITION

Withdrawal symptoms have been hitting European football fans hard as the off season offers some unwanted respite before the new…

ZHEANI

The individual has always had to struggle to keep from being overwhelmed by the tribe. If you try it, you…

SHANGHAI.ii

In this final instalment of IDYSM Founder Lester Jones’ photo essay, we continue the visual exploration of Shanghai that started earlier this…

SHANGHAI.i

With a swarming population of 24 million people, Shanghai is a bustling, progressive and thriving city. Since the World Expo…

SHAPED BY DESIRE

With the dust now settled on Mercedes-Benz Fashion Week Australia 2017, we wanted to share some more of the work…

MBFWA 2017

As Mercedes Benz Fashion Week Australia (aka MBFWA) 2017 hit’s Sydney this week, I thought it would be a good…

PUMA TSUGI

We speak regularly on IDYSM about how the sneaker industry is moving at such an alarming pace that it’s getting…

NATASHIA

In this truly global story, we visit LA to meet British designer Natashia Miyazaki who has amassed an array of…

THE STREETS BARBER

IDYSM’s desire to showcase the stories of those making an impact within the world of street culture covers many forms….

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