MARK x BRAUN

Part of a global film series for Braun, this film focuses on Mark Vassallo, an Internationally renowned Creative whose work…

VANESSA

Shot in conjunction with Highsnobiety as part of their Wavy Women series that champions pioneering women around the world who…

Every time we reset a shot, Mak would take his time carefully placing and positioning the collars of his jacket,…

Here at IDYSM we often ponder over the question of whether someone defines their style, or does their style define them….

Shot recently for Highsnobiety as part of their Wavy Women series (which focuses on talented women that are making waves in…

2016 was undoubtably a strong year of hype, with sought after brands and products dominating the ‘must have’s for large number’s of…

IDYSM regulars may remember Sydney dance pioneer and figurehead Vanessa Marian from this story back in 2016 about her company Groove Therapy. As…

With a new year, comes the chance to stop, reflect and plan for a new start. Long-time IDYSM friends Bellroy…

Welcome back to IDYSM 2017, and to start the year we will conclude our journey into and through South Korea.

IDYSM regulars will have noticed that the flow of content has been slower than usual lately, and that’s largely down…

Continuing our study of South Korea, this body of film reportage work focuses on the texture and tone of the…

After last week’s exploration of the Odyssey project Directed by IDYSM founder Lester Jones for shoe-maker Andrew McDonald, we will now…

Fashion film is an entity that has evolved and grown in recent years. The medium is now something that regularly…

Last week, we mused on how the Dongdaemun Design Plaza was an integral part of Seoul’s architectural presence, offering a intriguing…

Such is the rise in stature of the South Korean fashion scene, it’s now an attractive city on the global…

Architecture plays an integral part in shaping a city’s identity, and the organic, sprawling mass of the epic Dongdaemun Design Plaza…