Leading our exploration into the local scene was Bali’s first female longboard surfer Flora Christin (see above).  A local who wasn’t alone in displaying a radiant sense of joy while at Canggu beach.

Now a staple on the global surf scene, Flora (@florachristin) and her iconic Lion Hair are staples of the local area and it’s surf scene, a scene that showcases a sense of joy for life and simplicity far removed from what we often associate with city culture.

Shot on 35mm film by IDYSM Founder Lester Jones, this photoessay is an exploration of the different people from differing ages, sexes and backgrounds who were all unified by the sense of community that the beach life gives them.

There is a burgeoning sense of counter culture identity that’s ever-evolving and growing within Indonesia, with Bali at it’s forefront on many levels and this surf community is key.

While we often see city culture defined by product, by acceptance through product and a hype machine that often dictates our status, the refreshing sight of a community that was galvanised by a shared sentiment of natural environment was refreshing on many levels, notably being that we don’t need to follow a machine to find true happiness.

Regardless of who they were, there was a sense of inherent happiness, joy and a characterful sense of identity that was natural and pure in it’s essence.

It’s something that brings this quote to mind;

“All over the place, from the popular culture to the propaganda system, there is constant pressure to make people feel that they are helpless, that the only role they can have is to ratify decisions and to consume.”
Noam Chomsky