I have to admit that this was my first Pacha experience, and as I’m not exactly an ardent nightclub goer I was very curious to find out exactly what Pacha is all about, so when I was invited to follow the Sydney experience exclusively through the week leading up to one of their iconic Saturday night shows I jumped at the chance.

In this latest (and arguably the loudest and brightest yet) editions of my ‘Behind The Brand’ series, I gave the Pacha Sydney team the chance to tell their story in their words, and as you’ll see regardless of what is thrown in their way, nothing stops this team from throwing a pretty amazing spectacle of an evening.

You can check out more about the amazing Pacha Sydney experience by checking out the above vid, and also be heading over to www.pachasydney.com