Following on from Monday’s post, today is a chance to get up close and personal with a fascinating sneaker story from a key industry insider.

As many of you will know, my background is in the TV industry where I have worked as a Producer, Writer and Director for a number of years.  This background has given me a desire to expand on the video content of the site with meatier content in 2012, and something I will be looking to pursue is my ‘Behind The’ series which will take you behind the scenes of some interesting style and sneaker based peeps that I reckon have an interesting story to tell.

To start things off I’m taking you ‘Behind The Brand’ of a brand that I know a lot of you love; New Balance.  I was lucky enough to sit down with Ryan Jones, the brand’s Australian Lifestyle Manager to hear NB’s story from the inside.