ZHEANI

The individual has always had to struggle to keep from being overwhelmed by the tribe. If you try it, you…

SHANGHAI.ii

In this final instalment of IDYSM Founder Lester Jones’ photo essay, we continue the visual exploration of Shanghai that started earlier this…

SHANGHAI.i

With a swarming population of 24 million people, Shanghai is a bustling, progressive and thriving city. Since the World Expo…

SHAPED BY DESIRE

With the dust now settled on Mercedes-Benz Fashion Week Australia 2017, we wanted to share some more of the work…

PUMA TSUGI

We speak regularly on IDYSM about how the sneaker industry is moving at such an alarming pace that it’s getting…

NATASHIA

In this truly global story, we visit LA to meet British designer Natashia Miyazaki who has amassed an array of…

THE STREETS BARBER

IDYSM’s desire to showcase the stories of those making an impact within the world of street culture covers many forms….

VENIA

If the after-hours, underground squad met fluorescent-lit ecology scientists, VENIA would be the middle ground. Born in Los Angeles, this…

MERCEDES BENZ; MBFWA 2017

Mercedes Benz are a brand with an unequivocal reputation for excellence across all aspects of their work. Their unparalleled fusion of…

ALANA X BULGARI

Made for our good friends at Grazia, this documentary is the first in a 3 part series showcasing the creativity…

MARK x BRAUN

Part of a global film series for Braun, this film focuses on Mark Vassallo, an Internationally renowned Creative whose work…

VANESSA

Shot in conjunction with Highsnobiety as part of their Wavy Women series that champions pioneering women around the world who…

MAKAI

Every time we reset a shot, Mak would take his time carefully placing and positioning the collars of his jacket,…

MERCY

Here at IDYSM we often ponder over the question of whether someone defines their style, or does their style define them….

JADE

Shot recently for Highsnobiety as part of their Wavy Women series (which focuses on talented women that are making waves in…

LYDIA

2016 was undoubtably a strong year of hype, with sought after brands and products dominating the ‘must have’s for large number’s of…

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