FOOTBALL

From the pitch to the streets, the appeal of football culture in fashion ...

THEIR GRIND NOT MINE

Over 3 years in the making, Their Grind Not Mine is the first ...

NZ; Texture

These unshaped islands, on the sawyer’s bench,

SE PRELASSER

Director & Photographer: Lester Jones
Styling: Freddie Fredericks
Hair: ...

THE ONE

Made for International Women’s Day, The One is an emotive and elegant ...

SHIMMER

Test shoot with Sydney model Shimmer from Kult Models in Sydney.
Featuring ...

SUPERHEROES

The superpower within us all. Kanye has told is that he has his, and it seems like he’s not alone….

ACE

Originally from São Paulo Ace (aka Acauã) has been calling Sydney home for the past 3 years. In this short period…

PHILIPPINES

Following on from his previous travel based photo essays in Hong Kong, Shanghai, Bali and London, IDYSM Founder Lester Jones…

SAMUEL

Young, fearless, and true to his sense of self, Samuel is a multi-talented Sydney creative who embodies the drive, passion…

ROSIE MATHESON

Day in day out we are bombarded with content, and within the relentless barrage of imagery on social media it…

SKATE (on film)

A photo essay from Lester Jones at Bondi Beach.

ERIN

Model: Erin Wheeler (Kult Models) Photographer/Director/Editor: Lester Jones Music: Sun by James Pants Stylist: Danielle Soglimbene Hair and Make Up:…

ANGE

Photographer: Lester Jones  Model: Ange Yu from Kult Models  Stylist: Emma Boseley  Wearing in Street Shots: Jumpsuit – Interval, Platform slides – adidas …

DO NOT GO GENTLY...

Looking to explore a sense of narrative and storyline within fashion led film work has brought IDYSM Founder and Director/Photographer…

N7 = HYPE

The quiff, a visible love of Nike, Supreme, KAWS and an in-depth appreciation of street culture as an art form….

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