FILM

Continuing our study of South Korea, this body of film reportage work focuses on the texture and tone of the…

NEW vs OLD

After last week’s exploration of the Odyssey project Directed by IDYSM founder Lester Jones for shoe-maker Andrew McDonald, we will now…

COMING SOON…ODYSSEY

Fashion film is an entity that has evolved and grown in recent years. The medium is now something that regularly…

LONGBOARDING

Last week, we mused on how the Dongdaemun Design Plaza was an integral part of Seoul’s architectural presence, offering a intriguing…

LOST GENERAL

Such is the rise in stature of the South Korean fashion scene, it’s now an attractive city on the global…

DONGDAEMUN DESIGN PLAZA

Architecture plays an integral part in shaping a city’s identity, and the organic, sprawling mass of the epic Dongdaemun Design Plaza…

KOREA

It’s with great pleasure that today see’s the start of our first Korean season of content on IDYSM ; a…

XANETIA

During the recent IDYSM shoot exploring the story behind Instagram phenomenon Xanetia’s sense of style, we also took the time to…

BANKS

A hugely popular artist with a signature fusion of electro pop with an ...

VOR PRODUKTE

German design is often famously recognised for it’s astute ability to balance function and form. That very notion was at the…

NINA LAS VEGAS

There’s no denying that street culture is a truly global language, and nothing incapsulates this more than the recent project…

XANETIA

Beating her own drum has made Brisbane model Xanetia an emerging Instagram sensation. By combining contemporary brands and labels with…

STYLERUNNER LIT

Since it’s inception 4 years ago, 

SALLY

Does your style define you or do you define your own style? It’s a common question here at IDYSM (and…

PUMA

Puma is a brand that I have a deep, deep passion and respect for, but their current situation seems quite…

KANYE x PABLO x...

Like a select number of chosen locations around the world, today Sydneysiders were given the chance to ‘feel like Pablo’…

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