Thankfully the good folks at General Pants can help you safely navigate your way through the deep and daunting waters of the denim world with their new ‘Jeanpool’ campaign.
With an array of brands including Ksubi, Lee, Wrangler, Nudie, Dr Denim and PRPS at their disposal GP are well equipped to advise you on what’s hot and what’s not, and I was lucky enough to be invited to an exclusive event showcasing their current denim lines.
A select crowd were helped to choose jeans that suited their look/needs, then under the expert eye and tuition of new GP Design Director Pip Edwards were shown how to customise and distress their denim to their taste.
Some thread were flying as people were hacking and slashing their way through their new threads, as for me I took it all in on the video above, and I walked away with a sweet pair of RAW selvedge PRPS Fury’s which I will customise by wearing them to death to achieve my own custom fit.