The Italian born Designer has generated a loyal and passionate social media following through his design musings that deconstruct and rebuild product into something new and something fresh.
 His ability to create ‘what if’ designs that reinterpret everything from footwear, to football shirts, to tech have established Fed’s work on the global design landscape, with his work in huge demand from some of the biggest names around.
From meeting him back in 2015, I was instantly struck by Fed’s unique and passion for observing and embracing the world around him.
 
Fed’s prowess as a Product Designer comes from his unique outlook on life, his appreciation of product and the world around him; all influences that find their way into his work in interesting and inventive ways.
This inquisitive nature of Fed’s is the driving force of this film (made in conjunction with Highsnobiety) which explores his process, his inspiration and how he makes the leap from real world to design.
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Director/DOP/Editor: Lester Jones
Music:  See The World by .Sinh
Made in conjunction with Highsnobiety