I’ve shot a few things for them too so would like to think of the brand as very much a friend of IDYSM so was honoured to be asked to interview the brand’s creative powerhouses Par and Rich to preview their great new ‘Goldmine’ collection and unearth the fascinating story behind the range.

The above vid made by the very talented Luke at MadPantry films see’s me chatting about the collection with the guys, in what is my first appearance on the other side of the camera for quite some time so excuse the ‘rabbit in car headlights’ look I seem to have perfected!