MERCEDES BENZ; MBFWA 2017
Mercedes Benz are a brand with an unequivocal reputation for excellence across all aspects of their work.
Their unparalleled fusion of innovation and quality is always teamed with an impeccable sense of style, and as such, they are the perfect partner for some of the highest profile names in fashion around the world.
In select countries around the world Mercedes Benz sponsor and support pioneering individuals and events, and for some time have been the driving force behind Fashion Week Australia.
Mercedes Benz Fashion Week Australia is a heralded annual event on the global style calendar, as some of the most stylish eyes in the world descend on Sydney to see the very best of Australian style.
To make the upcoming MBFWA 2017, Mercedes Benz teamed up with iconic Australian Designer Dion Lee and Internationally renowned Australian model Montana Cox, plus the all new E-Class Coupé to create the ‘Shaped by Desire’ campaign.
In these preview films we worked with Mercedes Benz to create TVC spots that each tease the campaign.
The first focuses on Montana being lured towards the object of her desire; the E-Class Coupé.
The second shows Dion draping his immaculate garments over Montana and the car.
Finally, we focus on the object luring Montana, the coupe.
Each film offers a different perspective, but together offer a rounded package of content.
MBFWA 2017 starts in May in Sydney, Australia. See here for more info.