Shot in conjunction with Highsnobiety and adidas Originals, this story focuses on US model Molly.
Shot in Sydney earlier this year, the story shows Molly in her natural element; the great outdoors, in a series of editorial images for Highsnobiety’s ‘Screen Test’ series.
As a platform to show off product from adidas Originals including the all conquering NMD, Molly embraced the rugged Sydney coastline just outside of Sydney, an environment she no longer has on her doorstep as she’s moved back to the US.
The appeal of adi is reaching new levels, and Molly seems to represent many who feel like the brand is a long lost friend; they remember it, they cherish it, and they are now coming back to it and it’s familiar yet innovative brand values.
There seems to be no let up on the adi juggernaut taking over 2016, and the NMD seems to be at the forefront of the brand’s calendar with drop after drop making the silhouette nd increasingly visible product on streets around the world.
Molly has made the move back to the US, and I hope she’s taken her visibly proud love of adi with her!