‘Epic’ is word bandied around too often these days, and rarely is it used to describe things of a vast enough scale, but this event was mind-blowing as it saw the masses descend on Sydney’s Carriageworks for a dedicated fitness event that catered for everyone.
En masse fitness sessions were the centrepiece of the event, and I was there with the amazing Sporteluxe team to document it.
Going Behind the Scenes of what makes an event like this take on a real community feel was a real eye-opener. The energy, passion and commitment was startling and hugely impressive as Nike created an environment and atmosphere that was truly infectious.
Director/DOP/Editor: Lester Jones
Music: Cogel – Out of Town (Dupree Remix)