For MBFWA 2017, Mercedes-Benz devised ‘Shaped By Desire’ around a trio of illustrious style icons and showcased the body of work work far and wide through MBFWA, online and through numerous shopping centres in and around Sydney.

In addition to a series of high concept TVC spots (see more here) this work combining of a Behind The Scenes Featurette and still imagery shows what into bringing together the powerhouses of renowned Australian model Montana Cox, Internationally acclaimed Designer Dion Lee, and the all-new Mercedes-Benz E Class Coupe.

A huge thanks to Mercedes-Benz, to Dion, Montana and Georges Antoni.