Clae have been a strong Independent sneaker label for 10 years.
Just take that on board for a moment.
Since first dropping in 2001 Clae’s growth has been impressive and while trends have come and gone and the big players have got even bigger, this small, committed and focused company has managed to not only stay afloat but grow and develop a sterling reputation for high quality, accessible product.
Despite a hiatus in 2004, the brand were brought back into the marketplace in 2007 by Sung Choi a Korean born, New York raised visionary who has taken the brand on this exciting journey.
Speaking to Sung Choi is a real honour – not only because I am genuinely a great fan of the brand but also because he is notoriously private, living with the admirable adage that his company’s product should do the talking, not him, so it’s a real pleasure to welcome him as the latest name in the In Their Shoes interview series.