N7 = HYPE

The quiff, a visible love of Nike, Supreme, KAWS and an in-depth appreciation of street culture as an art form.

Add to that a passion for running and exercise, a relentless consumption of cheese grilled chicken escalopes all while wearing a permanently miserable demeanour…and you have London Photographer Mark Whitfield.

Every facet of Mark’s life is interwoven with street culture prestige, and as he goes about his daily grind in his North London neighbourhood of N7 it’s led to him developing what he calls his ‘N7 Lifestyle’.

In this tongue in cheek film, we see an average day in the life of Mark in N7, the area of London that he calls home, and where on a daily basis he displays the values, virtues and principles of what his lifestyle embodies.

A lifelong sneaker head we get an in-depth look at the depth of his obsession with the Nike AF1, but before that, while Virgil is handwriting on shoe’s around the world, he wasn’t the one to pioneer the exclusive 1 of 1 Nike Air Vapormax ‘N7’, Mark’s very own creation and his footwear of choice for his daily run.

Graphics by Matthew Nguyen