Reflecting on the above quote from Nietzsche, this story is inspired by the current age of hype.
In a time where street culture often see’s select brands and products offering consumers a sense of identity, relevance and acceptance, the essence of a true individual can be refreshing and liberating.
The subject of this story who has a strong sense of individualism is Zheani Sparkes (aka @askulloffoxes), a Melbourne artist, creative and model whose anti-establishment persona radiates through every element of her personality, look and being.
Through body art that displays clear messages about her attitude to life and style, a passion for championing independent labels and designers, in this story with accompanying film we see the pure essence of Zheani as she strips herself back to wash away the hype, as she explores what individuality means to her.
The notion of individuality can come in many forms, but for Zheani it comes from more than a look, it’s about an approach to life and style, and focusing on what works for her without chasing what could bring her acceptance or conformity to trends or fads.
Her own acceptance is all that matters to Zheani, and it’s all that should matter to anyone else too.
As we shot this story in and around the streets of Abbotsford in Melbourne, something lingers in my mind that only compounds this sentiment.